news & insights

Ideas from the studios.

Case studies, industry insights, and craft notes from the teams behind the GCC's most ambitious live experiences.

Inside the F1 Saudi Arabian Grand Prix Fan Zone: Building an Experience for 100,000 Fans

How we designed, built, and operated one of the most technically complex fan activation zones in Formula 1 history — at the Jeddah Corniche Circuit.

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Insight

15 March 2025·5 min

5 Ways Fan Engagement Technology is Transforming Sports Events in the GCC

From AI-driven personalisation to real-time crowd analytics, the technology stack behind modern sports events in Saudi Arabia and the UAE is evolving faster than anywhere else in the world.

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Opinion

20 February 2025·6 min

Why Saudi Arabia's Vision 2030 is Creating the World's Most Demanding Event Briefs

The scale, ambition, and compressed timelines of the Kingdom's entertainment calendar are setting new benchmarks for what an event agency needs to be able to deliver.

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Case Study

10 January 2025·8 min

Production Notes: Delivering the WTA Finals in Riyadh

What it actually takes to transform King Saud University Sports Hall into a world-class broadcast venue for one of tennis's most prestigious finals.

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Craft

5 December 2024·5 min

The Fundamentals of Spatial Design for Live Events

Good spatial design at an event isn't about aesthetics — it's about controlling attention, managing energy, and ensuring every guest has a deliberate experience regardless of where they are in the venue.

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